Simon helps leaders make confident decisions by understanding how people think, behave and respond under pressure.

A specialist in behavioural science, he is trusted to cut through complexity and design communications that drive real-world change. He leads much of Luther’s behaviour change and thought leadership work across financial and professional services, social care and criminal justice. Formerly co-founder of Linstock Communications and UK head of corporate communications at an Omnicom agency, Simon combines academic rigour with practical leadership experience.