- May 23, 2023
- Posted by: lutherpendragon
- Categories: insight, news
‘A Change of Climate’, Luther Pendragon’s latest AI-powered analysis of ESG thought leadership, found that ESG issues are having to compete harder than ever for media attention. Despite significant environmental, social and governance-related events, ESG thought leadership continued its pattern of steady decline after a period of very high coverage.
However, there is a clear opportunity for organisations to draw attention to the most important issues of our time, while building their reputations and generating public support. Insights that are fresh, well-timed and eye-catching will engage interest, so how can firms anticipate the news agenda and cut through?