enquiries@luther.co.uk
Consumer-facing brands operate in visible, fast-moving markets where reputation can shift dramatically and quickly.
Policy changes, economic pressures, supply chain complexity and public scrutiny create both risk and opportunity.
We advise high-profile organisations on integrated communications, public affairs and issues management – ensuring they shape their narrative rather than react to someone else’s.
In sectors where trust so closely defines and determines commercial performance and reputational resilience, disciplined communication protects both brand value and stakeholder confidence.
Optical Express is the UK market leader in laser eye surgery and a major provider of NHS-funded eye care services.
Luther Pendragon provides long-term communications and public affairs support, working closely with the senior leadership team to grow the organisation’s profile while managing regulatory and reputational risk. We have positioned Optical Express as a purpose-led leader modernising eye care through technology and improved patient outcomes.
Our work integrates media management, stakeholder engagement and policy advocacy, strengthening relationships with regulators, professional bodies and political decision-makers.
We have supported engagement with health ministers on the use of Optical Express’s surgical capacity to treat NHS cataract patients and reduce backlogs. Locally, we have secured political support for new clinic openings, reinforcing the value of community-based provision and establishing Optical Express as an authoritative voice within the sector.
BerryWorld is an international marketer of soft fruit, supplying many of the UK’s major supermarkets through complex, cross-border supply chains.
Luther Pendragon provides crisis communications and reputation management support, advising BerryWorld on sensitive issues relating to ethical farming practices, labour standards and responsible sourcing. Our work focuses on protecting trust with retailers, stakeholders and the public during periods of heightened scrutiny.
We work closely with national and trade retail journalists to provide accurate context on agricultural practices and supply chain realities. This includes developing clear messaging, preparing senior spokespeople, and managing rapid responses to emerging issues. By combining sector expertise with disciplined communications management, we help BerryWorld navigate reputational risk while reinforcing its commitment to transparency and responsible business practices.