The party has assembled an electoral base of around six million voters, but senior figures recognise that a realistic path to a working parliamentary majority requires broadening its support. Much of the conference’s emphasis on policy detail, implementation and economic credibility was aimed at persuadable voters considering Reform but yet to commit.
Migration remained the unifying theme running through almost every discussion, presented as the key to easing pressure on housing, welfare and public services while strengthening social cohesion. However, there was also recognition that migration alone is unlikely to sustain Reform’s electoral coalition.
Robert Jenrick articulated an economic agenda centred on spending restraint, welfare reform, lower borrowing costs and tax reductions for working households. Yet these positions create potential tensions between traditional Conservative voters and Red Wall voters primarily concerned with jobs and the cost of living.
Housing emerged as another important area of development. The party’s ‘Teal paper’ on planning reform highlighted an increasingly pro-development stance, explicitly supporting the removal of planning barriers and a substantial expansion of social housing provision to broaden the party’s appeal, particularly among younger voters.
Institutional reform was equally prominent. Danny Kruger, who is leading preparations for government, set out an approach involving changes to legal frameworks and the machinery of government, alongside the use of AI to reduce central government headcount and improve productivity.
Ultimately, while questions remain over whether Reform can broaden its policy offer and maintain its current political momentum, it is now a fixture of UK politics for the foreseeable future. In an increasingly fragmented political landscape, where parties may be required to work with others to secure power and deliver policy objectives, understanding Reform’s priorities, development and influence remains vital.
For more insights from party conference season 2026, contact: publicaffairs@luther.co.uk